Do you really want to open a clothing store? I can help if you want to open a clothing store. You have come to the right article that will provide you valuable tips on opening a clothing retail store.
Read on and understand the intricacies involved in opening a clothing store.
1. Like the profession and be a great public relations executive
To open a retail clothing store, understand that you have to like the business. You should enjoy and have the passion of developing good rapport with the public. Make sure that you understand the requirements of your customers and it’s important that you adapt accordingly.
2. Decide on the structure of business
Before delving into the business, be clear as to whether you are going to be a Limited Liability Company (LLC) or are you going to have the sole proprietorship? You can opt for S or C Corp too. But get to know the involutions involved and make the right decision.
3. Limit your business and have patience till you grow big
When you first open the retail clothing store, limit your self to the number of clothes that you purchase. Minimal number of quality and attractive outfit can attract a huge customer base. With the help of finance rolling in and the turn over that you get, you will have room expand your retail clothing business.
4. Get the right infrastructure signed off on time
The basic infrastructure would include the ready availability of electricity at your retail clothing store, the fixtures that you need for your retail clothing store to attract the customers initially and the type of display that you intend putting up to attract people.
Make sure that you have the basic infrastructure readily available there to attract initial visitors.
5. Raise a high capital
Initially you would need huge finance to sponsor the inventory. As business grows, your profits will roll in. But you have to find avenues via which you can arrange for the initial investments. And whenever you place huge orders, you would need a higher bank balance if you really want to be on the safer side in business.
6. Recruit trained personnel
Your employees should be able to guide your clients in their choice of clothing. Your customer should like the way they present themselves. The advice they give your customers is also valuable if you really want to retain the clients.
7. Develop and maintain customer base
Developing/Attracting customers is different from retaining them. Follow up is the key to retain customers. Innovative shows and offers accompanied by remarkable marketing campaigns can easily attract customers. Once you get the customers in try to retain as many as possible.
8. Plan for remarkable advertising tactics
Word of mouth is the best way through which you can do the advertising initially for the fact it does not create a hole in your wallet. As business grows, you can look for advertising options like TV ads, hoardings and much more.
9. Concentrate on quality and consistent supply of goods
Customers would really want their clothing to last long. They would expect the clothing that they intend to buy to be made available in your store at any time of the year. If its not, they may turn to your competitor and you may end up in loosing business. So make sure that you sell quality clothing and ensure that you are never out of supply.
10. Be clear with the range and style of clothes for your retail clothing store.
Specialize with respect to the range and style of clothes that you are selling. You may not have all range and style at your clothing store. But be selective. Ensure that you have the select range and style at all times of the year. If your client is in the regular habit of buying the style of clothing at your store within his specified range, make sure that its there for him any time he just walks in.