It is not unusual for someone, especially someone who has great deal of knowledge of both children and clothing to feel compelled to start their own children’s store. To most people this seems like a win win situation. They get to spend their days surrounded not just by fun colorful clothing in minuscule sizes, they also get to visit with young children. There are something’s that future business owners need to consider if they want their children’s clothing store to be successful. There tips on how to open a children’s boutique that will make the whole process less painful and hopefully more profitable for the boutique owner.
The first thing the potential business owner has to consider is whether or not they want to sell new children’s clothing or used children’s clothing. There are advantages to both. The perk of dealing with new children’s clothing is that the clothing is new. The business owner doesn’t have to worry about checking the clothing for tares and stains before they display the children’s clothing. The down side to marketing new children’s clothing is that, because young children grow so quickly, many parents are reluctant to spend a lot of money on an outfit that the child will only wear a few times before it is too small. The lower price of used and previously worn garments tends to attract parents that are trying to clothe their children on a budget.
If you decide that a used children’s boutique is the best option you will have to consider what type of requirements you will have for parent’s wishing to donate the clothing that their children have outgrown. Will take clothing in exchange for in store credit, or will you offer the parent cash for the unwanted clothing? At your children’s boutique will you sell both used and new children’s clothing? Are you willing to accept all the clothing that is brought to you, or do you plan to implement strict standards about the type of children’s clothing you are going to sell in your children’s boutique?
The other tip to consider when opening a children’s boutique is that a lot of your customers are parent’s who have several young children. It is very difficult for a parent to shop and deal with a small child at the same time. Setting a corner of your children’s boutique as a play area will let parents shop without having to worry about their kids. A relaxed parent is a parent who is more likely to spend money.
Another tip about how to open a children’s boutique is to think about the restrooms in the building. You are going to have a lot of small children in your store, children who have been sitting in a car and running errands with their mother, children who really have to use the restroom. When you are designing your building make sure that the restroom is child friendly. There should also be several changing areas where parents can change their diaper wearing children.